Advanced Executive Certificate in Business Management in
Digital Era

  • Batch: 1
  • Duration: 11 months
  • Class Start: 30 April 2023
  • Class Timing: Sundays from 10.30 a.m. to 01.00 p.m. IST
Registration closes on 20th April, 2023
  1. Learn Various Digital Models and
    Strategies Across Domains
  2. Master In-Demand Digital
    Business Applications
  3. Become a General Manager with
    Advanced Digital Skills

Why should you enrol for this course?

  1. Get a Certificate of Completion

    Opportunity to earn a certificate of completion from E&ICT Academy IIT Guwahati

  2. General Management with Digital Business Applications

    Become a general manager with advanced digital skills and get hold of various digital models and strategies across domains such as supply chain, marketing, finance, and business management

  3. Demonstrate Tangible Outcomes

    Gain knowledge of digitalization initiatives to bring about measurable improvements in efficiency, build resilience and/or improve profitability of your business/organization

  4. Work on Projects

    Real-life based learning through individual projects in your domain of experience that facilitates integration and application of knowledge gained to actual organizational opportunities and challenges

  5. Learn Through Practice

    Benefit from practical and hands-on exposure through case study-based learnings, class exercises, simulations and projects that facilitates learning through doing.

  6. Experience the Campus

    Opportunity to visit IIT Guwahati Campus for program conclusion and Valedictory function.

  7. Personalized Career Support Services

    Avail 6 month long individualized and personalized career support services offered by a global leader in Career Transitioning, Talent Management and Leadership Development, tailored to suit your specific career progression aspirations.

  8. Develop Digital Skills

    Learn and build specialist digital skills that can be realistically and beneficially applied across traditional business functions within your organization. Leverage data and analytical techniques to better connect, collaborate and conduct your business and operations.

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    What are the differentiating features of this course?

    1. Live and Synchronous Learning
      Live and synchronous instructor led classes imparting interactive and real time learning from eminent faculties and industry experts as applicable.
    2. Certificate of Completion
      Upon successful completion of this program, participants have the opportunity to earn a certificate of completion from E&ICT Academy IIT Guwahati.
    3. Modular Projects
      As a part of this programme, work on projects in your functional domain that facilitates integration and application of knowledge gained to real time organizational opportunities and challenges
    4. Personalized Career Support Services
      6-month-long individualized and personalized career support services offered by Right Management India, a unit of Manpower Group and a global leader in Career Transitioning and Managemen
    1. Convenient Class Schedule
      Live classes are scheduled on weekends to suit working professionals.
    2. Practice Based Learning
      Gain practical knowledge through case study discussions, class exercises, simulations, individual or group activities and peer-to-peer interactions
    3. Learn from the Best
      Lectures imparted by eminent faculty from IITs and industry professionals On Campus Visit – Make an optional visit to IIT Guwahati campus to attend program conclusion and valedictory ceremony.
    4. Access to Recorded Sessions
      Subsequent to the live synchronous classes, participants can request “On Demand” access to the recorded session.
    5. On Campus Visit
      Make an optional visit to IIT Guwahati campus to attend program conclusion and valedictory ceremony

    Who can enrol for this course?

    1. For Indian Participants
      Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

    1. For International Participants
      Graduation or equivalent degree from any recognized University or Institution in their respective country.

    1. Experience
      Candidates with a minimum of at least 5 years of relevant work experience.

    What will you learn in this course? Send Me PDF

    Introduction to Digital Business

    • Introduction to a Digital Business
    • Drivers and Accelerators for Digitalization
    • Components of a Digital Business
    • Types of Digital Business Models
    • Benefits of Digital Business Management

    Marketing in a Digital Economy

    • Understanding the New Age Customer
    • Traditional vs Digital Marketing
    • Paid Marketing (PPC/SEM)
    • Display & Video Marketing
    • Organic Marketing (SEO)
    • Social Media Marketing
    • Digital Media Analytics
    • Building an Effective Digital Marketing Plan

    Digital Management of Human Resources

    • Using Digital HR to Improve HR Processes
    • Cloud based Human Capital Management
    • Recruitment using Technology and Social Media
    • Leveraging SMAC for Employee Engagement
    • Analytics in Compensation Benchmarking & Management

    Digital Financial Services

    • Demand for Digital Financial Services
    • Digital Finance Ecosystem and Services
    • DFS Business Models
    • Digital Financial Supply Chain
    • DFS Agent Networks
    • Risk and Fraud Management in DFS
    • Regulations and Policies

    Technology in Supply Chain Management

    • Supply Chain & Relevance of Its Digitalization
    • Network Designs of Supply Chain Models
    • Forecasting Demand and Planning Procurement
    • Logistics and Transportation
    • Supply Chain Analytics
    • Digital Transformation of Supply Chain

    Digital Business Strategy

    • Understanding Digital Business Strategy
    • Consumer Behavior Influencers
    • Business Models
    • Operational Processes
    • Customer Touchpoints
    • Strategizing Implementation and Change Management
    • Digital Strategy vs Digital Transformation

    Key Levers to Managing a Digital Business

    • Using Data to Drive Decisions
    • Experimentation & Innovation
    • Solution and Scale for Customer Value Imperative
    • Digital Technology Applications
    • Leading and Surviving Disruption
    • Leadership in the Digital Era
    • Governing Laws and Regulations
    • Cyber Security in Digital Business
    Counsellors Info Counsellors Counsellors Counsellors Counsellors About Course

    Need help? Talk to our counsellors

    What is job outlook for this domain?

    • img
      Career Prospects
      1. The demand for professionals familiar with digital methods of business management has risen exponentially
      2. Digital skills across any traditional domain has become a key lever for career progression
      3. Students will have a distinct competitive advantage over their peers as businesses are rapidly adapting digital models
    • img
      Salary Trends
      1. There is a plethora of career opportunities available to professionals with functional digital skills
      2. A Digital Marketing Manager with about 4 to 7 years of experience can expect to earn over Rs. 8 lacs per annum
      3. An entry level Digital Strategist can expect to start at Rs.3 Lacs p.a and will likely earn more than Rs. 24 lacs annually if he has over 10 years of work experience
    • img
      Types of Job Roles
      1. Digital Strategy Specialist, Digital Business Strategy Consultant, Business Continuity Manager, Business Growth Manager
      2. Digital Marketing Lead, Social Media Specialist, Marketing Manager, Inside Sales Manager, Digital Media Manager
      3. Digital Recruitment Specialist, HR Analyst, HR Shared Services Manager

    Fee Structure

    The program Fee is

    (Inclusive of all Taxes)
    secure transation
    Option 1 Option 2 Option 3
    Make the full payment upfront and get an instant discount of INR 7,000. Pay only INR 1,64,100 for the entire program instead of INR 1,71,100 Make a down payment of INR 21,100 and avail loan on the remaining INR 1,50,000 at attractive special rates

    Make payments as per Instalment structure provided below:

    • Down Payment: INR 41064, Pay at the time of Registration
    • Instalment 2: INR 30036, Pay on or before 20 Apr, 23
    • Instalment 3: INR 50000, Pay on or before 10 Aug, 23
    • Instalment 4: INR 50000, Pay on or before 25 Nov, 23

    The program Fee is

    (Inclusive of all Taxes)
    secure transation

    Admission Process

    What is the process to secure admission into this course?

    The Program Advisor/Admission Manager at Edureka will do a preliminary eligibility check with the interested candidates. This may include for initial scrutiny against specified eligibility criteria like educational qualifications, years of experience, details of current employment and proficiency in English amongst others. Once eligibility has been established, qualifying candidates may register online at and proceed to pay the down payment or the full program fee online. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents for validation and selection. Candidates will be required to pay the program fee as per the options chosen by the candidate. If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our Program Advisor/ Admission Manager who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by Edureka and the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and you may run the risk of forfeiting the fee paid.

    What documents do I need to submit to secure admission into this course?

    1. Passport size photograph
    2. PID proof (Copy of Adhaar card, driving licence , passport or similar)
    3. Copy of Degree Certificate or Marksheet of last semester as available
    4. Declaration of details of work experience as mandated

    Admission Fees and Financing

    What is included in the Fees for this programme?
    The program fee includes your tuition charges for all live and synchronous sessions, learning materials, case studies, tutorials, simulations and assessment charges/exam fees as applicable. The program fee also includes a one of its kind, 6 months long individualized and personalized career support services offered by Right Management India, is a global leader in Career Transitioning and Management.
    How can I reach out to the admissions office?
    You can email the Admissions Office at or call your Programme Advisor or Admissions Manager.
    What is the Fee for this programme?
    Indian participants will need to pay Rs.1,71,100 as programme fee. This amount is inclusive of taxes and so no additional GST will be payable. Participants residing outside India will be required to pay USD 2600 as programme fees.
    Is there any loan or financial assistance option that I can avail of?
    Yes, Edureka has tied up with a financial service providers. Should you require any assistance with financial loans, our Program Advisor/Admission Manager will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between you and the financing agency/bank and Edureka will have no role whatsoever in this financing arrangement between the two parties. In order to proceed with the loan, you will need to complete your online registration with Edureka, pay the specified down payment and share the necessary documents for validations.


    The actual certificate might slightly differ from the
    sample certificate

    Certificate of completion for participants successfully passing the evaluation criteria. Certification of participation for participant only meeting the requisite attendance criteria.

    About Edureka HigherEd

    Edureka HigherEd, the higher education business vertical of Veranda Learning Solution Ltd., is a leading EdTech vertical providing education and learning solutions by creating its own educational multimedia software products and related services. Edureka HigherEd is also engaged in offering virtual and live interactive educational courses from Premier Institutes via its proprietary LMS and technology platform. Edureka HigherEd is IIT Guwahati's marketing and technology support partner for the ePGP-HRM programme

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        Join the Prestigious 11 Month BMDE (Online Certificate) in Digital Era offered by IIT Guwahati

        1. Get conferred with the Certificate from IIT Guwahati
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