- Learn Various Digital Models and
Strategies Across Domains
- Master In-Demand Digital
- Become a General Manager with
Advanced Digital Skills
Why should you enrol for this course?
Get a Certificate of Completion
Opportunity to earn a certificate of completion from E&ICT Academy IIT Guwahati
General Management with Digital Business Applications
Become a general manager with advanced digital skills and get hold of various digital models and strategies across domains such as supply chain, marketing, finance, and business management
Demonstrate Tangible Outcomes
Gain knowledge of digitalization initiatives to bring about measurable improvements in efficiency, build resilience and/or improve profitability of your business/organization
Work on Projects
Real-life based learning through individual projects in your domain of experience that facilitates integration and application of knowledge gained to actual organizational opportunities and challenges
Learn Through Practice
Benefit from practical and hands-on exposure through case study-based learnings, class exercises, simulations and projects that facilitates learning through doing.
Experience the Campus
Opportunity to visit IIT Guwahati Campus for program conclusion and Valedictory function.
Personalized Career Support Services
Avail 6 month long individualized and personalized career support services offered by a global leader in Career Transitioning, Talent Management and Leadership Development, tailored to suit your specific career progression aspirations.
Develop Digital Skills
Learn and build specialist digital skills that can be realistically and beneficially applied across traditional business functions within your organization. Leverage data and analytical techniques to better connect, collaborate and conduct your business and operations.
What are the differentiating features of this course?
Live and Synchronous Learning
Live and synchronous instructor led classes imparting interactive and real time learning from eminent faculties and industry experts as applicable.
Certificate of Completion
Upon successful completion of this program, participants have the opportunity to earn a certificate of completion from E&ICT Academy IIT Guwahati.
As a part of this programme, work on projects in your functional domain that facilitates integration and application of knowledge gained to real time organizational opportunities and challenges
Personalized Career Support Services
6-month-long individualized and personalized career support services offered by Right Management India, a unit of Manpower Group and a global leader in Career Transitioning and Managemen
Convenient Class Schedule
Live classes are scheduled on weekends to suit working professionals.
Practice Based Learning
Gain practical knowledge through case study discussions, class exercises, simulations, individual or group activities and peer-to-peer interactions
Learn from the Best
Lectures imparted by eminent faculty from IITs and industry professionals On Campus Visit – Make an optional visit to IIT Guwahati campus to attend program conclusion and valedictory ceremony.
Access to Recorded Sessions
Subsequent to the live synchronous classes, participants can request “On Demand” access to the recorded session.
On Campus Visit
Make an optional visit to IIT Guwahati campus to attend program conclusion and valedictory ceremony
Who can enrol for this course?
For Indian Participants
Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants
Graduation or equivalent degree from any recognized University or Institution in their respective country.
Candidates with a minimum of at least 5 years of relevant work experience.
What will you learn in this course? Send Me PDF
Introduction to Digital Business
- Introduction to a Digital Business
- Drivers and Accelerators for Digitalization
- Components of a Digital Business
- Types of Digital Business Models
- Benefits of Digital Business Management
Marketing in a Digital Economy
- Understanding the New Age Customer
- Traditional vs Digital Marketing
- Paid Marketing (PPC/SEM)
- Display & Video Marketing
- Organic Marketing (SEO)
- Social Media Marketing
- Digital Media Analytics
- Building an Effective Digital Marketing Plan
Digital Management of Human Resources
- Using Digital HR to Improve HR Processes
- Cloud based Human Capital Management
- Recruitment using Technology and Social Media
- Leveraging SMAC for Employee Engagement
- Analytics in Compensation Benchmarking & Management
Digital Financial Services
- Demand for Digital Financial Services
- Digital Finance Ecosystem and Services
- DFS Business Models
- Digital Financial Supply Chain
- DFS Agent Networks
- Risk and Fraud Management in DFS
- Regulations and Policies
Technology in Supply Chain Management
- Supply Chain & Relevance of Its Digitalization
- Network Designs of Supply Chain Models
- Forecasting Demand and Planning Procurement
- Logistics and Transportation
- Supply Chain Analytics
- Digital Transformation of Supply Chain
Digital Business Strategy
- Understanding Digital Business Strategy
- Consumer Behavior Influencers
- Business Models
- Operational Processes
- Customer Touchpoints
- Strategizing Implementation and Change Management
- Digital Strategy vs Digital Transformation
Key Levers to Managing a Digital Business
- Using Data to Drive Decisions
- Experimentation & Innovation
- Solution and Scale for Customer Value Imperative
- Digital Technology Applications
- Leading and Surviving Disruption
- Leadership in the Digital Era
- Governing Laws and Regulations
- Cyber Security in Digital Business
Need help? Talk to our counsellors
What is job outlook for this domain?
Types of Job Roles
The program Fee is
|Make the full payment upfront and get an instant discount of INR 7,000. Pay only INR 1,64,100 for the entire program instead of INR 1,71,100
|Make a down payment of INR 21,100 and avail loan on the remaining INR 1,50,000 at attractive special rates
Make payments as per Instalment structure provided below:
The program Fee is
What is the process to secure admission into this course?
The Program Advisor/Admission Manager at Edureka will do a preliminary eligibility check with the interested candidates. This may include for initial scrutiny against specified eligibility criteria like educational qualifications, years of experience, details of current employment and proficiency in English amongst others. Once eligibility has been established, qualifying candidates may register online at edureka.co and proceed to pay the down payment or the full program fee online. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents for validation and selection. Candidates will be required to pay the program fee as per the options chosen by the candidate. If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our Program Advisor/ Admission Manager who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by Edureka and the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and you may run the risk of forfeiting the fee paid.
What documents do I need to submit to secure admission into this course?
- Passport size photograph
- PID proof (Copy of Adhaar card, driving licence , passport or similar)
- Copy of Degree Certificate or Marksheet of last semester as available
- Declaration of details of work experience as mandated
Admission Fees and Financing
|What is included in the Fees for this programme?
|The program fee includes your tuition charges for all live and synchronous sessions, learning materials, case studies, tutorials, simulations and assessment charges/exam fees as applicable. The program fee also includes a one of its kind, 6 months long individualized and personalized career support services offered by Right Management India, is a global leader in Career Transitioning and Management.
|How can I reach out to the admissions office?
|You can email the Admissions Office at firstname.lastname@example.org or call your Programme Advisor or Admissions Manager.
|What is the Fee for this programme?
|Indian participants will need to pay Rs.1,71,100 as programme fee. This amount is inclusive of taxes and so no additional GST will be payable. Participants residing outside India will be required to pay USD 2600 as programme fees.
|Is there any loan or financial assistance option that I can avail of?
|Yes, Edureka has tied up with a financial service providers. Should you require any assistance with financial loans, our Program Advisor/Admission Manager will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between you and the financing agency/bank and Edureka will have no role whatsoever in this financing arrangement between the two parties. In order to proceed with the loan, you will need to complete your online registration with Edureka, pay the specified down payment and share the necessary documents for validations.
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